Archive for July 9th, 2009

Nozawa’s sugarFISH Launches in Brentwood – Los Angeles

Thursday, July 9th, 2009

sugarFISH™ in Brentwood
11640 San Vicente Blvd. #105, Los Angeles 90049
Phone: 310 820-4477
www.sugarFISHsushi.com

Sushi Nozawa, situated in Studio City announced the grand opening of the second location of sugarFISH on Friday, July 10. The new restaurant is in Brentwood at 11640 San Vicente Blvd. #105, Los Angeles 90049, and, like its sister restaurant in Marina del Rey, will serve authentic, moderately-priced sushi of the highest quality.

New Vision. To bring 
Chef Nozawa’s legendary technique to customers with utmost efficiency, they have made some changes that defy the way conventional sushi places function. The menu, while always changing to reflect the freshest fish, is dramatically simplified. Diners choose from two core selections, called Trust Me’s. There are no visible chefs behind the sushi bar. By moving our sushi-making to the kitchen, we can set up for maximum efficiency (and not for show). All of this allows us to deliver great sushi that can be enjoyed every day.

In the past year since its opening, sugarFISH Marina del Rey has enjoyed great
success with critics and guests alike.  The restaurant has not only created a
devoted clientele, but it also continues to receive rave reviews from food writers
(Wall Street Journal, The Los Angeles Times, Los Angeles Magazine, and Daily
Variety), online reviewers (Daily Candy, Zagat, and Gayot), and the blogging
community.

sugarFISH’s loyal guests have come to  count on the incredible quality and ap-
preciate the outstanding value of sugarFISH’s traditional omakase-based menu.

Chef Nozawa’s focus on directly sourcing the finest and freshest ingredients translates into an authentic sushi experience delivered at a great price. Nozawa has also refined the sugarFISH menu to include his renowned handrolls and several specialty a la carte items such as scallop sushi, uni, salmon eggs and oyster sashimi.
Finally, sugarFISH introduced a thoughtfully designed take-out offering so that its guests can enjoy quality sushi at home, on the go, or even on a flight from LAX with their unique sugarFLIGHT service.

sugarFISH’s new location in Brentwood was designed by DEX , a multi-disciplinary design studio founded by Glen Bell in 1999.  The interiors incorporate classic Japanese design with a warm and modern aesthetic, and the restaurant’s signature feature is a stunning kibako wall.

sugarFISH follows Chef Nozawa’s philosophy of a chef’s selected menu that he calls Trust Me.

To enjoy Nozawa’s signature warm rice and crisp nori, they serve each plate individually as soon as it’s prepared.

TRUST ME
Edamame
Tuna Sashimi
Albacore Sushi (2-pc)
Salmon Sushi (2-pc)
Yellowtail Sushi (1-pc)
Halibut Sushi (1-pc)
Toro Hand Roll
Crab Hand Roll

$23.00

TRUST ME LITE
Edamame
Albacore Sushi (1-pc)
Salmon Sushi (1-pc)
Tuna Sushi (1-pc)
Nozawa Shrimp Sushi (1-pc)
Toro Hand Roll

$13.50

sugarFISH follows
Chef Nozawa’s philosophy of a
chef’s selected menu that he calls
Trust Me.

To enjoy Nozawa’s signature
warm rice and crisp nori,
we serve each plate
TRUST ME
Edamame
Tuna Sashimi
Albacore Sushi (2-pc)
Salmon Sushi (2-pc)
Yellowtail Sushi (2-pc)
Halibut Sushi (2-pc)
Toro Hand Roll
Crab Hand Roll

$27.50

TRUST ME LITE
Edamame
Tuna Sashimi
Albacore Sushi (1-pc)
Salmon Sushi (1-pc)
Tuna Sushi (1-pc)
Nozawa Shrimp Sushi (1-pc)
Toro Hand Roll

$19.50

Starters
Edamame  $2.50

Sashimi
Tuna Sashimi  $6.75
Oyster Sashimi $5.50

Sushi (2 pieces)
Salmon  $4.25
Nozawa Shrimp $4.25
Scallop (gunkan) $4.25
Tuna   $4.75
Albacore  $4.75
Unagi   $4.75
Snapper  $4.75
Yellowtail  $5.25
Salmon Eggs  $5.50
Halibut  $5.75
Halibut Fin (engawa) $5.75

Hand Rolls
Cucumber $4.00
Toro   $4.50
Salmon  $4.50
Scallop  $4.50
Yellowtail  $4.50
Crab   $4.75

Soda, Water, Tea
Bottled Water  $2.50
Green Tea (hot or cold) $2.00
Coke, Diet Coke
& Sprite  $2.00

Beer
Sapporo Light $5.00
Sapporo Premium $5.00
Yebisu  $7.50

Sake
Super Dry (Nozawa, 6 oz.) $9.00
Unfiltered (Nigori, 10 oz.) $8.00
Dry (Ryo, 12 oz)  $16.00
Premium Dry   $35.00
(Hakkaisan,10 oz.)

White Wine
Kunde (sauvignon blanc) $7/$25
Stag’s Leap (chardonnay) $9/$36
Cloudy Bay (sauvignon blanc)    $55

To-Go
(Please ask server for details)

To-Go Trust Me $25.00
To-Go Trust Me Lite $15.00

Edamame
Tuna Sashimi
Chu-Toro Sushi (2-pc)
Albacore Sushi (2-pc)
Salmon Sushi (2-pc)
Snapper Sushi (2-pc)
Yellowtail Sushi (2-pc)
Halibut Sushi (2-pc)
Toro Hand Roll
Crab Hand Roll

$37.00

Specials

Uni $8.00

Let the chef choose. sugarFISH proudly upholds the centuries-old Japanese tradition called “omakase”: the master chef decides on the menu, based on his knowledge of what is most flavorful each day.

Old school values. 
sugarFISH embodies the philosophy of celebrated sushi chef Kazunori Nozawa, who believes in the Japanese tradition of omakase – “trust in the chef.”  With one exception, his “tricky” name “sugarFISH”, Nozawa shuns “American style” extravagant rolls or “fusion” dishes. Instead he concentrates on the purity of his basic ingredients—nurturing relationships with the finest seafood purveyors across the globe, cutting his fish with an artisan’s painstaking care, and even brewing his own fresh soy sauce and ponzu.