Burger King’s, new Brazilian-born boss, Bernardo Hees recent faux pas, when referring to his time spent at the University of Warwick while studying for an MBA, is taking some heat. He declared that the major reason he was not distracted from his studies was that British food was “terrible” and British women were “unattractive”.

This prompted the woman’s campaign officer at University of Warwick to question, “if he views women as potential distractions in academia, I wonder how he views them in the workplace? Michelin-starred Chef Marcus Wareing, whose dishes are composed of home-grown food at London’s Berkeley Hotel have helped along Britain’s, growing reputation in the culinary world, also found the insults hard to swallow. He said it was staggering they had come from someone in charge of a firm churning out fast food, adding: “It’s an insult to British gastronomy.” Hees has since apologized through a spokesperson.