I believe, due to the fact that one of the former licensees of the Spago trademark in Japan, which Wolfgang Puck chose not to renew, is involved in the company of Wolfgang Zwiener to be cause enough to believe their company is trying to benefit from the enormous name value of Wolfgang Puck. The fact that they have put Wolfgang Zwiener in such small font in their advertising and promotions and even on the entrance to the restaurant, might be construed as trying to cause confusion. Evidently, also in contention is a 2007 agreement in which Zwiener agreed to use his full name if he opened restaurants outside of Manhattan.

I think that Wolfgang Puck is absolutely right to defend his 32 years of “goodwill” against perpetrators, especially, in his home turf. I sincerely hope that he wins the lawsuit with minimum litigation.