Photo Credit: Vicbria Pearson
9635 S Santa Monica Blvd
Beverly Hills, CA 90291
Phone: (310) 274-8765
www.sprinklescupcakes.com
Prices: Expensive
$3.50 each $46 per dozen
Candace Nelson and her husband opened cupcake only shops about three years ago with a distinguishing trademarked dot within a dot as a design on most cupcakes, that same mark also distinguishes what flavors are being used. Other cupcakes in their lineup use smaller imported French sprinkles or grated coconut as a topping, and it should be mentioned that it is commendable that they do not bake with hydrogenated oils and use only natural ingredients for their icings and baking. What is more interesting, is the legal frenzy and law suits that have developed out of this, and after all, they are only cupcakes and nothing to get so worked up over. Or are they? Because as every entrepreneur knows; if it is innovative enough other persons will surely copy it and you must defend your brand. Sprinkles is the pioneer of the cupcake-only shop fancied by various American celebrities and it is really turning up the heat on competitors. The question is: can they really defend their trademarked “dot” and the name Sprinkles that is commonly used when referring to frosting and ice creams. Are they good or worth $3.50 when most cupcakes are going for $2.00 or less? That is a matter of conjecture and you will have to be the judge.
They have opened a few other branches already in Newport Beach in Corona del Mar Plaza, 944 Avocado Ave.; Dallas at Plaza at Preston Center, 3020 Villanova Dr.; Phoenix-Scottsdale at 4501 N. Scottsdale Rd.; S.F.- Palo Alto on 393 Stanford Shopping Center; Houston at Highland Village, 4010 Westheimer Rd. (Apr. 2009). Coming Soon: Atlanta, Boston, Charlotte, Chicago, Denver, Kansas City, London, Las Vegas, Miami, Minneapolis, New York, Philadelphia, SAn Diego, Seattle, Tokyo, Washington D. C. and other future locations worldwide.
Below: Candace Nelson of Sprinkles Cupcakes
