With renewed optimism in Thailand’s hospitality sector, Food and Hotel Thailand 2010 (FHT 2010) is gathering pace for its coming show from 15 to 18 September at Royal Paragon Hall, Siam Paragon, Thailand. This year’s event is set as platform for new innovations, new business, new trends and new technology essential for in the hospitality industry in Thailand and the region.
FHTis established as Thailand’s leading international food and hotel trade show, and has been setting new records every year since its inception. Last year more than 750 brands from 32 nations took part, with 24,126 trade visitors registered. They included all of the key food and drink importers and distributors, retailers, hotel and restaurant buyers, as well as manufacturers and wholesalers.
FHT2010is once again destined to be Asia’s premier trade fair. Currently confirmed is an official participation by over 750 companies and brands from around the world, including Nestle, US Poultry, California Wine, Ocean Glass, Royal Porcelain, Bon Café’ Coffee, Electrolux, BVZ Fabrics, Micros Fidelio, Chubb, HIS Softbrand, among others. Confirmed trade visitors now include food and drink importers and distributors, retailers, hotel and restaurant buyers, as well as manufacturers and wholesalers.
The 18th edition of FHT is expected to draw more than 25,000 visitors from 55 countries, especially those from the Indo-China region. It will cover 12,000 square metres, and once again the show will feature special sections devoted to Halal Food, national groups, the fastest-growing parts of the Thai food and hospitality scene, in addition to bakeries, snacks, seasonings, wines, beverages, glassware and ceramics, kitchenware, etc.
This year’s highlight is the fair’s co-location with Hospitality & Retail Technology Asia 2010, where relevant solutions ranging from point of sales systems, loyalty management software, in-room entertainment and reservations technology to electronic retail, data collection, cash handling systems and in-store display equipment, are also on display.
Despite the fact that the country’s hospitality sector is affected by the recent political changes, Thailand remains on top of the world’s favorite travel destinations, thanks to its unique position as a regional tourism and business hub. Developments and new investments are still continuing throughout Bangkok and other parts of the country such as Phuket, Chiang Mai and the Gulf of Thailand, foreign direct investment still continues. As a result, renewed demand for luxury food and beverage product, hotel and restaurant equipment, and advanced IT solutions, are growing as businesses need to stay competitive and prepare for coming high-season demand surge.