Originally heard through the grapevine Starbucks was going to divide their shops into two; half coffee and half cold pressed juice bar, “grab it and go or consume it on the premises” but it was announced today that it had acquired Evolution Fresh, a West Coast supermarket brand for $30 million, and instead of the split which was considered, the Seattle-based coffee chain has decided to launch a “health & wellness” concept in 2012 to establish a new vision of the high-end juice business.
Link you might enjoy: Is Starbucks Going Into The Fresh Pressed Juice Business?