The price of Georges DuBoeuf Beaujolais Nouveau 2011 in Bangkok is a whopping 1,499 Thai Baht (50 US Dollars) and Beaujolais-Villages Nouveau Georges DuBoeuf 2011 1,799 (60 US Dollars). Again, I will pass on this glorified grape juice due to the price, and I do enjoy having a bottle or two once a year in this tropical climate. For this price, even here, I can buy a much better wine from Bordeaux, or some other region in France. The price I am quoting is the retail price in a wine shop not the marked up price in a 5 star hotel. The same bottles, for instance, are selling in the United States in a wine shop for anywhere from $7.00 – $14.00, in France for about 1 and a half euros, in Japan the equivalent of $5.00 and they must be flown in by air, which is the same process as in Thailand. The big difference is, that in most countries in the world, they do not add the outrageous taxes of up to 400% levied on wines as Thailand does, making it one of the more expensive places in the world to buy wine. Think about Hong Kong with 0% tax on wines.
Beaujolais Nouveau is all about freshness and is better to drink as soon as possible, certainly there should not be many bottles remaining into the first weeks of the new year. Under French law, the wine may be released at 12:01 a.m. on the third Thursday of November however, this rule is not followed in Thailand as they start selling it as soon as they receive it, which could be a few days to a week before the date.
