Posts Tagged ‘Absinthe ice cream’

Mövenpick Ice Cream – A Global Brand

Sunday, April 19th, 2009

Mövenpick (Seagull) is known as one of Switzerland’s best run restaurant chains, with quite a few branches around Switzerland and in eighteen other countries. I became acquainted with the restaurant while staying in Zurich years ago and much later while living in Singapore and became a regular customer.

Mövenpick has started selling ice creams in recent years however, it may not be your favorite ice cream on the market if you live in Asia, as all the glorious flavors that are available in Europe are not exported to Asian countries; following are the amazing and exotic flavor creations, which as an Asian resident you will be missing out on, as the marketing arm evidently thinks these flavors will not be readily accepted by Asians: Hand-picked pink rhubarb ice cream, laced with rhubarb sauce and marbled with rhubarb pieces, Cocoa & Orange ice cream infused with roasted cocoa powder with a smooth orange sauce running through it, and Crème Brulée, Cognac VSOP,  Caramelita, Mousse Aux Poires (pear mousse), Scottish Single Malt Whiskey, Absinthe & Amaretti, Swiss Apple, Edelweiss, Swiss Chocolate, Almond & Vanilla, Stracciatella, Tiramisú, Tentation de la Gruyère, Yogurt Forest Fruit (a purée of blueberries, blackberries, and red currants), Mirabelle, Apricot, Panna Cotta with Raspberry, White Peach, and Raspberry.
Every flavor is natural with no artificial additives or colors and the basic flavors were originally crafted by Mövenpick chefs from the 1960’s, additional exotic, gourmet flavors were added to the line after the decision was made to create a global brand. Recently Nestlé bought the ice cream company. I stand corrected; Mövenpick Restaurants and Mövenpick Hotels & Resorts are owned by Mövenpick Holding (66.7%) and the Kingdom Group (33.3%).

The company plans to enter the Thailand market and has already proceeded to sell the ice cream in pre-packed individual cups, and I have read that they plan to open outlets to sell it by the scoop as well, although at a proposed price of 140 baht per scoop, versus the excellent French produced Häagen-Dazs® that sells for 100 baht . . . in these times, I don’t know?