Campari has one of the best global marketing plans I have ever witnessed. From the largest city to the remotest island you will find Campari on the back bar. I have always been amazed at how they can accomplish this. Annually they sell almost 3 million cases in 190 countries; this is unbelievable coverage. You may enjoy this alluring bitter-sweet concoction on the rocks with a slice of orange, in a tall glass with soda, or as a refreshing Americano (mixed with red & white sweet vermouth & soda) this could be an arguable point with some, but I have always mixed it with both red & white sweet vermouth, although equaling the same quantity. Then there is the famous Negroni cocktail (mixed with sweet vermouth & gin) and usually served straight up although, there are times that I prefer it on the rocks . Other bitter aperitifs are: Aperol, Byrrh from France, Fernet Branca, Cynar (whose main ingredient is artichoke) and the non-alcohol bitter aperitif Crodino, even though made in Italy its main market is Germany.
Archive for November 14th, 2011
Campari, The World’s Favorite Aperitif – Italy
Monday, November 14th, 2011Japanese Are Making Some Outstanding Cheese & Wine Too! – Japan
Monday, November 14th, 2011
Pictured above: goat cheese to be wrapped in shiso leaves
I have been following the evolution of Japan’s artisanal cheese production, which keeps increasing each year as Japanese are learning about wine and how well it pairs with cheese. Japan has been producing wine and cheese in small quantities for many years now. They offer goat cheese wrapped in shiso leaves appealing to the Japanese market, as well as a selection of French classics.
