Posts Tagged ‘Mos Burger Korea’

Mos Burger, Japanese Burgers, Targets Korean Market – Japan

Wednesday, April 11th, 2012

Mos Burger, established in 1972 operates outside of Japan in Singapore, Taiwan, Hong Kong, Thailand and now Korea.  Mos Burger was the first to develop the teriyaki burger and a burger using a bun made out of  rice (rice burger).

Korea has two distinct markets for burgers: the inexpensive fast-food market dominated by McDonald’s and the upper-tier burgers captured by Kraze Burger; Mos Burger is going to position itself somewhere in the center of these two groups.